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Privacy Policy


This Privacy Policy was last modified on 24th May 2018.

What is this Privacy Policy for?

This privacy policy is for this website and served by Frontier Fine Wines Limited and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy. Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk.

Frontier Fine Wines Limited offers New World Wines to private customers.  In order to perform this service we do collect, use and store your personal data.

  • We will always take proper care of your data. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.
  • We only use it to process any orders you make and to deliver those orders to you
  • We only use it in order to improve your customer experience. Sending you information on new products, special offers, wine events and competitions tailored to what you have told us.
  • We will not send SPAM, you control what and how you hear from us.
  • We will not keep your data any longer than is required.

Legal basis for processing your data

Performance of the contract – we need to use your data to deliver your order.  For example, after we accept an order from you, we would need to collect payment, ship your wine and deal with any after sales questions.

We may also use your data to improve the products and services we offer.

What Information do we need and how do we use it?

We use your personal data to deliver our service to you in different ways.

  • Your contact details
    • We require this information to deliver your order to perform our contract with you.
    • To send you information by email or post, letting you know about our products, offers and promotions. We need this to offer you the best possible experience.  We ask for your permission and will only contact you if you have agreed.  You can withdraw this or amend permissions at any time by unsubscribing.
    • Prevent and detect fraud. We do this to protect both you and Frontier Fine Wines Limited.
  • Your Date of Birth
    • We require this to verify that you are over 18 and legally allowed to purchase alcohol.
  • Payment Details
    • In order to take payments and give refunds to perform our contract with you.
    • Prevent and detect fraud. We do this to protect both you and Frontier Fine Wines Limited.
  • Customer Order History
    • We keep order history and preferences to ensure we are talking to you about wine you want.

Use of the Website

How and when you use our website, the pages you visit and interactions you make, your IP address and device type, we use this data to:

  • Analyse and optimise the way our website works. We do this to offer you the best possible experience.
  • Detect, prevent and investigate any attempt to hack our website or systems. We do this to protect both you and Frontier Fine Wines Limited.

If and when an e-mail is delivered to you, if it is opened and if any links in the email are clicked, we use this data to:

  • Analyse, optimise and improve our email campaigns. We do this to provide you with relevant products, services and promotions.

How long do we keep your data?

Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

We will need to keep your data for the following reasons:

  • For as long as it is required to provide services to you such as returns or refunds.
  • Where we need to meet our legal obligations, resolve disputes and to deduct and prevent fraud.

We will never sell any of your personal data to any other party

We will need to share certain information in order to complete our contract with you. Organisations we will need to share some of your data with are:

  • Companies that package and deliver your wine to you.
  • Companies that enable us to complete your order such as credit card companies, banks and payment providers

We will limit the information we share to what is absolutely necessary.

Your Rights

Frontier Fine Wines observes and complies with Data Subjects’ rights by ensuring that you can have access, upon request, to any of the data we hold about you. You have other rights in regard to your Personal Data that you may exercise where Frontier Fine Wines have no legal basis to reject your request, these rights are:

  • You may object or restrict our handling of your data and to restrict direct marketing
  • You may have access to your data and have it delivered to you in a portable, readable and useable format
  • You may have your data corrected or updated at any time if you believe the data we hold is incorrect
  • You may have your data erased from our systems when we have no legal reason for retaining it

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example:

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Resources & Further Information

Relevant contact information:

Frontier Fine Wines Limited, Old Barn Farm, Harts Lane, Ardleigh, CO7 7QQ

Christine Niarchos –

If you wish to make a complaint about the way Frontier Fine Wines Limited handles your data, please contact the Information Commissioners Office (ICO) on the below contact details:

Information Commissioners Office (ICO), Wycliffe House, Wilmslow, Cheshire, SK9 5AF

Tel: 0303 123 1113 (local rate)

Or you can use the online service which allows you to make a complaint using the online form. You can report a breach, a concern or even just request more information. The ICO online can be found here: